It's not often that you get to laugh at a crazy and foul mouthed Italian but the ever shouty Enzo Calzaghe has given us several opportunities to do so over the last year or so with "interesting" adverts for products ranging from natural supplements, to energy drinks to even a high street bookie. Yes, Enzo is an advertising genius (well something like that) as you'll see in the videos below.

Credit goes to-
Steve Sims (for the top video)
EnzoCalzaghe (second video)
and Coral Bookmakers (for the bottom video)

 
 
PictureCourtesy of Boxrec.com
In the past on this site we've seen Ali advertising pest control though one thing we didn't expect to see was referee Tony Weeks (and Steve Cunningham and BJ Flores) advertising Audi. That however is exactly what has happened in the last week or so.

The advert, featuring the three men mentioned above sees Flores and Cunningham competing in a mock bout before Cunningham comes out on top. Despite the fact it's referee Weeks that takes centre stage with the advert focusing on him and the power the referee has.

The advert it's self, for Audi's new RS 6 Avant, plays on the idea of power not always being in the most obvious place and is already playing on TV with many really complementing it's idea and the fact they didn't use actors in it. Well done Audi I guess!

Video below is thanks to AudiChannel.

 
 
Picture
Picture courtesy of Golden Boy Promotions
One of our "favourite" active boxers is former Welterweight champion Victor Ortiz (29-4-2, 22). Not only is Ortiz often in interesting fights (ranging from exciting to down right odd) but he also comes across as a nice guy, despite his in ring limitations.

Sadly however in this sport being nice isn't always the best thing and of course the most embarrassing moment in Ortiz's career was actually when he was being too nice and trying to cuddle Floyd Mayweather Jr.

Well I said that was most embarrassing thing in Ortiz's career though we do have a few contenders. His losses to Josesito Lopez and Marcos Maidana were certainly not high points, neither was his now infamous "I'm a tree" statement. Though lets be fair none of those are as bad as stopped whilst trying to give a guy a cuddle.

What may be worse however is having your own skin product as Victor advertises in the video below in what could only be described as genuinely homoerotic. If you'd like to buy some "Victor Ortiz Anti-Aging" products then check out the full range here.

Video is thanks to UCOyWG34n-fRBykSnsK2rxxg (Viiviivii Group PLC)

 
 
Hype videos and advertising go hand in hand with sport, after all the television channels, especially pay-per-view and subscription services have a product to sell to the customer. So in 2011 when Evander "The Real Deal" Holyfield faced Brian Nielsen it was obvious that some advertising was needed, after all I think everyone had thought both men had walked away from the sport.

At the the time Holyfield, then 48 (and with a record of 43-10-2-1, 29) was seen as completely gone. He had been fortunate to score a No Contest against Sherman Williams 4 months earlier and everyone had assumed that Holyfield v Sherman would be the end of the Evander story, sadly it wasn't. Instead of retiring Holyfield decided to fight in Denmark against Danish legend Brian Nielsen (then 64-2, 43).

Like Holyfield Nielsen was an old man (though younger than Holyfield at just 46) and old man who certainly was retired having been out of the ring for over 9 years. As well as being old Nielsen was also clearly out of shape (as you can see in the video) though oddly he was also at a career lightest weight of 238lbs.

Of course this fight, a total farce, was some hold sold to Danish PPV stations and amazingly somebody (somewhere) did actually pay to see it. Thankfully the undercard did have some saving graces with the talented Cecilia Braekhus facing Chevelle Hallback and Kubrat Pulev stopping Derrick Rossy, though the main event was, as expected, a dud.

Video is thanks to viasatdk